Son Blanc Farmhouse
Services: Website, Marketing & More
Year: 2023
Son Blanc is a unique hospitality concept set over an expansive natural reserve and working farmstead on the island of Menorca. It’s a place for exploration and communion that invites guests to leave behind preconceived ideas of a luxury hotel and embrace meaningful, authentic experiences and deeper human connection.
The founders approached me to create a website that broke away from the conventional, reflecting their singular vision. They also asked me to explore and extend their brand concept in order to implement it to their social networks and to some digital marketing materials that they could later manage themselves.
I entirely built their web page around a mystical, enigmatic and raw user experience, both conceptually and visually. In addition, the website integrates a customized D-Edge booking engine for hotel room reservations, as well as the Cover Manager booking engine for table reservations at their restaurant. An autoresponder system was also set up for their main email inbox, which is connected to the diverse contact forms in order to simplify their customer service process.
The same organic, raw and unadorned visual concept was applied to the initial setup of their social networks, as well as in the design of several ready-to-use templates that will make it possible for them to create diverse marketing materials on the fly.
All this has allowed Son Blanc Farmhouse to absorb a large demand for online bookings with a small team and efficient resource management.
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